Syntun|2025 "618" Promotion Report: GMV Reaches 855.6 billion RMB

Syntun_The GMV of 2025 618 Promotion Reaches 855.6 billion RMB

BEIJING, June 19, 2025 /PRNewswire/ -- The 2025 "618" mid-year shopping festival commenced on May 13th, featuring a significantly extended promotion period compared to previous years, designed to boost demand and bolster consumption recovery. Major e-commerce platforms offered substantial discounts, augmented by government subsidies across a wide range of product categories. Promotional strategies were streamlined, prioritizing direct price cuts to enhance consumer purchasing incentives and shopping experience.

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