Our Mission Statement
The Outlook strives to report the news honestly, fairly and with integrity; to take a leadership role and act as a positive influence in our community; to promote business; to provide for the welfare of our employees; to strive for excellence in everything we do and above all treat others as we would want to be treated ourselves.
A community needs news and Tallapoosa Publishers, Inc is proud to serve 165,000 households each month through our community newspapers, magazines and digital platforms covering Tallapoosa, Elmore, and Coosa counties. We are a dedicated media team committed to providing local content to our loyal readers and viewers through excellent journalism, award-winning advertising, and community involvement. We promise to be ingrained in our communities through local reporting and community events while continuing to grow our digital and social media presence.
What sets Tallapoosa Publishers, Inc apart from our competitors?
- Content: We report on the local news you won’t find anywhere else.
- Reach: The numbers speak for themselves. We reach more households than our competitors in nearly every zip code we cover.
- Engagement: We aren’t interruptive. We are the media people look forward to. Our audience seeks out our products, in print and online.
- Community: We are members of local associations. We report on board meetings and local government. We’re a vendor at the local festival. We host local events. We are in the community every day because that is our commitment to our readers and business partners.
- Portfolio: It has never been easier to buy advertising in the lake and river region. We have more than 50 products in our portfolio with one point of contact.
- Innovative: In addition to our dominance in print, TPI continues to expand to other media platforms. With a strong knowledge of the digital skyline, an equally strong audience following and more than 125 years of news gathering expertise, TPI dominates the market.
Where it started
In 1884, teacher and lawyer Adolphus Longshore sensed the need to promote his hometown and created Alexander City’s first newspaper, The Beacon. After changing hands a number of times, the paper was purchased in 1892 by Capt. J.D. Dickson who changed the name to The Outlook. Later, the paper was sold to Mr. Fitz. O. Hooton, who was the sole owner, editor, and publisher for more than 20 years. Boone Newspapers Inc. purchased The Outlook in 1974, and in 1991 Kenneth Boone purchased the paper from Boone Newspapers Inc.
The Alexander City Outlook’s parent company is Tallapoosa Publishers Inc., which also publishes a weekly newspaper, The Dadeville Record, and two monthly lifestyle magazines titled Lake Magazine and Lake Martin Living.
In 2012, Tallapoosa Publishers Inc. purchased Price Publications Inc., expanding the portfolio to include The Wetumpka Herald, The Eclectic Observer, The Tallassee Tribune and Elmore County Living. Currently, Kenneth Boone serves as Chairman for TPI operations in Tallapoosa and Elmore counties.
The Outlook is published each Wednesday and Saturday. The Dadeville Record is published each Thursday.
Phone: (256) 234-4281
Fax: (256) 234-6550
Physical Address: 548 Cherokee Road, Alexander City, AL 35010
Mailing Address: P.O. Box 999, Alexander City, AL 35011