More free backpacks filled with supplies will be given away to Alexander City children.

This weekend, residents will want to be sure to be at Verizon Wireless — operated by Round Room, LLC. — as Round Room's TCC and Wireless Zone stores are donating 140,000 backpacks full of school supplies during the eighth annual School Rocks Backpack Giveaway.

More than 800 participating TCC and Wireless Zone stores across the U.S. are inviting families to visit select locations, including Alexander City, between 1 and 4 p.m. Sunday to pick up a backpack filled with various school supplies including pencils, paper, a pencil box, folders and glue. One backpack per child will be given away to families, but to limit the number of people at the event, children are not required to be present to receive the backpack. Backpacks will be given out on a first-come, first-serve basis while supplies last. 

Each participating store location will follow the Centers for Disease Control and Prevention's social distancing and state guidelines to ensure the safety of employees and event attendees. In an effort to promote safety, stores will host either distanced walk up or contactless drive up events for customers to pick up backpacks. Check your local store location for specific instructions.

This will be more than one million total backpacks donated since the campaign launched in 2013. The giveaway event ensures children across the U.S. are well prepared for the start of the new school year, according to a press release.

TCC will also award five students each $10,000 college scholarships as a part of its Big Impact program. Children in grades K-12 are eligible for entry and can be registered at their local TCC stores during the giveaway event. Entries will be accepted from July 24-31.

“It’s our favorite time of year as a TCC family," Round Room CEO Scott Morehead said in the release. "We love helping students obtain essential supplies before they begin their school year each summer. To have been able to donate more than one million backpacks to our nation’s youth in the eight years of this event is incredible, and I couldn’t be more thankful for our store locations, employees and customers for helping us continue to do good in our operating communities.” 

For a list of participating TCC stores and to learn how your local store location will commence its backpack giveaway event, visit Each participating TCC store will donate up to 180 backpacks. Any leftover backpacks will be donated to local schools.

As a Culture of Good Inc. company, TCC makes ongoing investments in the local communities where it operates. The company recently donated 5,540 duffel bags full of essential items to foster children across the country as well as $160,000 to local nonprofits assisting those affected by the coronavirus pandemic. TCC also recently announced its relocation of its corporate headquarters to Fishers, Indiana, to enhance its corporate culture.

Supporters of the School Rocks Backpack Giveaway are encouraged to use hashtags #SchoolRocks and #BetterTogether on Instagram and Twitter to help spread the word.

To learn more about TCC, visit Customers can also connect with the company at and