Functional snacks are getting crunchy, global and impossible to ignore in 2025 as brands roll out bolder formats and punchier flavors with added perks. Companies are packing more into each bite, using ingredients tied to energy, digestion and focus to meet rising demand for snacks that do more than satisfy a craving. With consumers expecting more from convenience foods, the snack aisle is turning into a testing ground for innovation with real purpose.
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