Europe captures 38% of the luxury travel market, but change is coming, according to Zicasso’s Summer 2025 Luxury Travel Trends Report. This shift is especially evident in the growing interest in destinations like Scandinavia, Africa and Asia, offering experiences that go beyond the conventional. Rather than gravitating solely toward lavish settings, travelers are now drawn to places that foster a deeper sense of purpose and presence.

Originally published on fooddrinklife.com, part of the BLOX Digital Content Exchange.

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