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Beyoncé’s Cowboy Carter gave them a viral moment. Here’s how small businesses turned it into profit

Anita Little for Shopify
Jul 30, 2025
Jul 30, 2025 Updated 17 hrs ago
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Beyoncé’s Cowboy Carter gave them a viral moment. Here’s how small businesses turned it into profit — A person styled to look like Béyonce tips a silver bejeweled cowboy hat with the word "SHOP" on the front, against a gradient background of green.
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Beyoncé’s Cowboy Carter gave them a viral moment. Here’s how small businesses turned it into profit

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