As public conversations around self-image grow louder, National Underwear Day continues to gain momentum across the country. The quirky holiday, which Freshpair founded in 2003, has evolved from a marketing idea into a celebration that blends advocacy and style through body positivity and self-expression. As America gets cheeky leading up to National Underwear Day, its mission to challenge outdated beauty ideals becomes even more urgent and deeply ingrained in today’s cultural landscape.
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