When readers visit TPI’s newspaper websites today, including www.alexcityoutlook.com, they will notice a fresh look as the new sites launched this morning.
A group of TPI staff members, with the help of TownNews professionals, has worked for nearly six months designing a website layout that is not only streamlined but appeals to readers. The website is user-friendly with an easy-to-scroll-through flow that allows readers to absorb all the content on the website, including news, sports, opinion pieces and obituaries.
As TPI continues to advance as a multimedia company, this website will enhance its products in a way the old website could not. Stories will be displayed to give readers a multitude of elements to view each story while still being user-friendly.
“The new Outlook site presents you with a more compact view of the news agenda as it changes throughout the day and night,” publisher Steve Baker said. “The new design will also give you more visual clues about each story’s relative importance and its editorial tone, whether it is a breaking news story or a live blog, a piece of analysis, a piece of opinion, a feature or a review.
“Our videos, photo galleries and interactives are now more seamlessly integrated into everything we publish, instead of treating them as separate areas of the site. Videos can now be embedded and played anywhere within our homepages and articles.”
There are many things to explore on the new website, including access to The Outlook’s live Twitter and Facebook feeds, TPI’s most recent videos, upcoming calendar events and more. Readers can easily follow The Outlook’s social media accounts with the clickable links at the top right of the homepage.
New categories have been added to the news section so readers can easily browse through each of TPI’s heavily covered communities. Crime, arts & entertainment and education categories also provide the chance to view more specific articles based on what readers may be interested in.
Similar to the former website, sports section readers can click on categories for each of the area schools — plus Auburn and Alabama — to read specifically about Benjamin Russell, Dadeville High School, Horseshoe Bend, Reeltown High School, Central Coosa, Lyman Ward and Central Alabama Community College. There is also easy access to read about youth sports and outdoors news as well as TPI’s sports columnists.
Submitting calendar events, photos, news tips, letters to the editor and announcements is made simple through the new website. Subscription services, such as change of address, delivery issues, subscribing and vacation stops and restarts are all available online as well. Readers can easily subscribe to our daily newsletter along with our breaking news newsletter. E-editions of TPI’s print newspapers are also available.
“I hope you enjoy the changes we have made because it really is all about the audience,” Baker said.