Strand Sessions starts tonight with Nashville, Tennessee, artist Lily Rose performing from 6 to 9 p.m. at Strand Park.
Alexander City Chamber of Commerce vice president of business development Jacob Meacham said this is the fourth annual series of concerts the Lake Martin Young Professionals have hosted.
“Essentially it’s just something fun for people to do and enjoy downtown and free live music,” Meacham said. “We try to bring in local artists who people know about. They’re not always local; it’s folks who have played here in other events the people may be familiar with.”
The concerts are always held the first Thursday of the month April through August. Because the Fourth of July is on a Thursday this year, Meacham said that concert will be held July 11.
Meacham said the River Bottom Blues Band will perform in May, Wilson Brothers Band featuring Jason Tapley will play in June, July’s concert is still open and August’s concert will feature Clay Barker.
“It’s a good time to come out and hang out in the park and enjoy live music,” Meacham said. “It’s family friendly.”
Meacham said the goal is to draw people downtown and benefit local merchants. “Although people are allowed to bring their own beverages and alcohol, a lot of people want to support the local businesses,” Meacham said. “And because it’s part of the arts and entertainment district, people will come to the park and they won’t even bring a cooler, they’ll go to one of these establishments and bring it out, so we have seen it be a little bit of a boost on those nights to those businesses.”
Meacham said he thinks the event has grown over the years.
“I think it’s something people in the community know about and expect to happen by now and we’ve seen that translate into good attendance,” Meacham said.
In case of rain tonight, Meacham said the event will be moved to Ocie & Belle’s.
“The idea is yes, provide something fun and entertaining for people to do but also try to support our existing businesses in the downtown area as much as we can,” Meacham said.
Strand Sessions is sponsored by Alex City Marine, Bice Motors, Daughtry Nationwide Insurance Agency, Distinct Home Inspection and the Marsha C. Mason Law Firm.