United Way's campaign kickoff event

Doors open at 5:30 p.m. Tuesday for United Way's campaign kickoff event.

Exciting things will be reported at Lake Martin Area United Way’s annual campaign kickoff event set to begin 5:30 p.m. Tuesday evening at the Betty Carol Graham Center at Central Alabama Community College. 

Guests are invited to celebrate the initial amount of funds raised for the campaign and to learn more about United Way’s agencies serving Tallapoosa and Coosa counties.

The City of Alexander City has been chosen as the organization’s campaign pacesetter and it will announce how much it has raised for the campaign so far.

“The city has done a fantastic job with their campaign,” United Way marketing and initiatives director Courtney Layfield said. “They’ve got some really exciting things to report.”

Each year a pacesetter is selected to lead the way during the campaign and serve as an example for others. The pacesetter is designed to encourage others to get involved in the campaign and raise money for the cause. 

Layfield said there will also be interim reports for other companies involved in the campaign on how much they have raised to date in their ongoing efforts. 

“We’re looking to our community leaders and companies in our community in Tallapoosa and Coosa counties to help us to meet our goal through their workplace campaigns,” Layfield said.

In addition to workplace campaigns, United Way’s annual campaign is successful because of support from local small businesses as well as individuals who are willing to donate, Layfield said.

“It takes the support of the community to reach our goal,” Layfield said.

In addition to announcing how much has been raised and revealing the total goal for the campaign, there will also be representatives from all of United Way’s 28 agencies.

“Each of our agencies will have a display set up so the public can learn more about each of them,” Layfield said.

Attendees will be given what the organization calls a “bingo card” that also serves as a food ticket. The card is a fun way of getting guests around to each of the agencies to learn more about what they do.

The agencies will also provide door prizes for guests ranging from gift cards to artwork and homemade goods.

“They always bring something fun and unique,” Layfield said.

Doors open at 5:30 p.m. and a light dinner of hot dogs, chips and ice cream will be served. The presentation will begin at 6 p.m. The event is free and open to the public. 

“We hope to have a house full,” Layfield said. “We support the public coming out and of course all of our companies who have supported us for so long. There’s a lot of great stuff happening (with United Way) and we encourage people to come out.”

Layfield said the organization is thankful for not only the support of the community but also its sponsors, including Piggly Wiggly, Coosa Valley Medical Center, The Lighthouse of Tallapoosa County, Blue Bell Ice Cream, Burgess Distributing and CACC.  

Santana Wood is the interim managing editor of The Outlook.