Archived Story

Use the Force

Published 9:15am Tuesday, July 16, 2013

Seventy-five children and adults took to the lake for  Liquid Force demo day and Wake Surf and Skate clinic.
During the all day event at Dadeville’s Blue Creek Marina, participants had the opportunity to try out the new equipment of Liquid Force as well as learn some wake surf, skate and board pointers from Sawyer Davis, pro wakesurfer for Victoria skimboards and professional wakesurfer for Liquid Force Danny Hampson.
The event was a part of Liquid Force’s nationwide tour.
“About six to eight years ago, we started our Trip Across America event,” said Liquid Force sales representative Joey Losson. “We’d get in our RV and tour across the country selling boards, boots all summer.”
Liquid Force stopped doing the annual roadtrips four years ago. This was the first year they were starting again, with a slight twist.
Losson said this time, they would host demo days at businesses that retailed Liquid Force items over the course of a week.
“Blue Creek is one of out top dealers,” Losson said. “It has done more to promote wakeboarding around here than anyone else.”
During the day, kids of all ages as well as adults showed up and had a chance to ride the waters on Liquid Force equipment.
Losson said that not only did the participants have a chance to get out on the lake but also that they could better educate themselves on the eqiupment.
“It’s all about connecting with the consumers,” Losson said. “With products like ours, there are not too many places that demos the product. Most people hear about things they want from friends or through word of mouth. They don’t often get an opportunity to try it. For some, it’s a chance to get on the water for the first time. It’s a simple concept. They get to try something that they normally don’t have the chance to do.”
Davis said the camp was well attended and surpassed his own expectations.
“We had about 50 kids out here,” Davis said. “And overall, we had about 10 or 15 more than we thought we would. This was a bigger event and, oddly enough, the bigger ones run more smoothly.”
According to Davis, he saw improvement across the board with the younger riders.
“A lot of the kids rode longer than they ever had before,” Davis said. “Some of the riders who weren’t able to get up in the water, got up. It was a super successful event.”
The Blue Creek Marina has one more event scheduled.
It will be a smaller-scale wake surf clinic, and it will be held on July 22.
For more information, you can contact Davis at (205) 965-7940 or the Blue Creek Marina at (256) 825-8888.

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