Archived Story

Expert teaches marketing tactics

Published 3:11pm Thursday, February 28, 2013

Alexander City got a visit from a leading multimedia-marketing expert Wednesday.

Mike Blinder, the author of Survival Selling and president of the Blinder Group, spoke at a digital media workshop, sponsored by Tallapoosa Publishers, Inc. and the Alexander City Chamber of Commerce.

“We were so honored to be able to bring Mike Blinder and the Blinder Group to the community,” said Tippy Hunter, advertising director of Tallapoosa Publishers, Inc. “Mike is an expert in the industry and has had great success with his marketing programs.”

Blinder said he works with media companies to expound on marketing opportunities for their customers and told the business owners in attendance Wednesday that marketing is crucial, especially in today’s tough economy.

“If you’re looking to slice expenses, don’t slice marketing ,” Blinder said. “That is not a commercial for The Outlook – that is a commercial to make sure you market.”

Blinder said the best way for businesses to aggressively market is by utilizing an approach focusing on SoLoMo, an acronym standing for social, local and mobile.

Blinder highlighted how social networking, current online information and websites optimized for mobile viewing can drive revenue for business owners.

“Socialnomics is here to stay,” Blinder said. “I urge you to take it seriously. It is worthy of your attention.”

Alexander City Chamber President and CEO Ann Rye said she believes Blinder’s approach to marketing is something the community can benefit from.

“I thought it was a phenomenal program,” Rye said. “It was edgy and focused on something our community really needs to become more aware of. We need to know how to get internet and mobile devices working together to bring more attention to the businesses we have here.”

Hunter said the Blinder Group and Tallapoosa Publishers, Inc. will offer a limited number of customers complimentary analysis of the strengths and weaknesses in their marketing plans.

“We’re excited to be able to offer our customers hands-on one-on-one consultations with the Blinder group,” Hunter said. “We believe combining the Blinder group’s digital experience and TPI’s extensive readership in print and online will make for a dynamic combination for our customers.”

If you were unable to attend the workshop but would like to register for the complimentary consultation with the Blinder group, contact Hunter at 256-234-4281.

“There are only a few spots remaining for this incredible offer,” Hunter said. “We urge the community to take advantage of this unique opportunity.”