Archived Story

Join us in promoting positive image of Alexander City

Published 11:39am Friday, February 8, 2013

In the marketing side of the house here at TPI, we are in the process of putting together L.E.A.P. (Leaders. Education. Assets. Progress), which is the third in an annual series of publications aimed at marketing the Lake Martin area as an industry-leading force for attracting new businesses.  It is a joint effort between TPI and the Lake Martin Area Economic Development Alliance.  It will focus on community leaders, education systems, our assets and progress stories.

It is our brag book. ‘Our’ meaning everyone. It is designed to sell businesses and individuals on not only Tallapoosa County, but also Lake Martin and our lifestyle.

Our lifestyle is unmatched. I honestly believe that. Do you realize how many people are jealous of your proximity to the lake? Do you realize how many people would love to live here if only they could find work here?  I have friends in Birmingham, Tuscaloosa and all over who say that to John and me every time they see us.

That is what L.E.A.P. is about. It is a tool designed to create new jobs and bring new people to our area. And maybe bring back some familiar faces.

John and I traveled to Montgomery Monday evening, along with several other Alex City residents to enjoy a meal that is part of a new food movement in Montgomery called EatEasy. Our own Chef Rob McDaniel of SpringHouse participated in preparing the meal, along with Railyard Brewing Co’s Leonardo Maurelli.

EatEasy is striving to promote Montgomery by bringing together Alabama chefs and showcasing Alabama food. It made for a very unique and cool crowd. I met a lot of interesting people, many who have family homes on Lake Martin. The overall vibe of the night was the desire to make Montgomery ‘cool.’

I have thought about that this week. It is exactly the same thing is happening here. We want Alexander City to be cool. It is a simple as that.

If we want to be cool, we have to start acting cool. We need cool new events and we need to always continuously improve what is already cool to bring in cool new people. Is that cool with y’all?

When you see the marketing reps beating the streets these next few weeks, please hear us out! L.E.A.P. is something that we all need to be a part of. Our community needs to present a united front in this movement. This is the new Alexander City. We have to stop looking back and look at what is good right here.

I am a major fan of Ann Rye, our new chamber president and CEO, and I am so excited to be working with her as a chamber ambassador. She is incredibly positive. She has so many wonderful ideas and plans for our beautiful community. If you have not met her yet, I hope that you seek her out soon and introduce yourself. Share your ideas. She makes you feel excited about all the possibilities.

As an Alexander City native, I feel highly invested in our economic development. I hope you do too.

Howell works as an advertising representative for Tallapoosa Publishers, Inc., in addition to writing this column. Contact Howell at to keep her In the Loop of events.