Archived Story

‘Like,’ ‘follow’ us for instant news

Published 12:31pm Thursday, November 8, 2012

When timely or breaking news events happen, you’ll most likely find me behind a computer.

No, it’s not the policy of The Outlook to ignore the news. We cover our share of unplanned events – take, for example, last week, when we had a house fire, a helicopter crash and a deadly car accident within 24 hours of each other.

While we usually have a reporter on the scene at those events, we also have someone serving as “home base,” posting updates on our social media pages.

Typically, that person is me.

It has greatly surprised me how much Twitter and Facebook have grown to matter to a new generation.

Only 10 years ago, even I thought the idea of social media was silly. I didn’t understand the draw – and, admittedly, I still think people’s inane posts about going to the gym or eating lunch are a little more than most need to share with the online world.

However, social media has revolutionized how newspapers and TV stations interact with their audiences.

For the municipal, county, state and national elections, The Outlook posts local updates as soon as information becomes available on both Facebook and Twitter.

The atmosphere in the newsroom on an Election Day is mostly a sense of “hurry up and wait” – utter boredom followed by frantic reports of box-by-box results as they come in.

As some of you may have seen, The Outlook posted Nov. 6 election box results as they become available to our social media sites. We received scores of “likes” and “shares,” whether our readers were pleased with the election results or not!

We also post updates from high school football games and other events because we are continuing to work every day to increase our online presence in a world that’s geared more every day toward the Internet.

Our articles and opinion columns are posted every day at, with links posted on the Alexander City Outlook Facebook page and our Twitter account, @alexcityoutlook. For those of you who don’t have Twitter, don’t worry about missing out – we have a section on the front page of our website that streams all of our tweets.

I encourage you to check out both of these pages and “like” or follow us. Our job is to provide you up-to-the-minute coverage of our community, and these are the best ways we know how in today’s technological world.

Both of our social media sites are also convenient ways to let us know about events or other news going on in our area, so feel free to tweet to us, write on our Facebook wall or send us a message with questions or comments.

We look forward to hearing from you.

Spears is managing editor and general manager for The Outlook.