Archived Story

Local stores: Black Friday sales up from previous year

Published 7:45pm Monday, November 28, 2011

Store owners and managers around Alexander City reported that this year’s Black Friday sales were even with or better than last year.

“We were worried about a decrease from last year, but we broke even and may have had a slight increase,” said Rhonda Holdridge at MacDavid and Co. “We expected it to be later in the day before we got busy because we assumed people would be at Walmart or out of town, but we were busy on Friday from the time we opened our doors until we closed. That surprised us.”

Cam Caldwell at Radio Shack said the store had a great day Friday but pace slackened on Saturday – most likely, he said, because of the Iron Bowl.

“Friday was a very, very good day,” Caldwell said. “On Friday we were up a good percentage and Saturday we were down a good percentage, but the Iron Bowl swapped days. I think we were up Friday because didn’t have to fight the Iron Bowl, and Saturday people were tired and beat and wanted to sleep late and watch the game.”

Holdridge said the Iron Bowl also played a role in Saturday sales.

“When the game time rolled around, business slacked off,” Holdridge said.

Sarah Neighbors at Cloud Nine said the store had a steady stream of sales.

“We carry clothes now and did really well with the clothes,” Neighbors said. “We also sold Christmas items and Vera Bradley. It was a pretty wide variety of items.”

Holdridge said MacDavid and Co.’s most popular items included handbags and jewelry.

Caldwell said Radio Shack’s bestsellers were tablet personal computers, Apple iTouch, GPS devices and RC cars and trucks.

“Those items were what people were coming in the door and asking for,” Caldwell said.

Walmart store manager Rhonda Walker also reported good sales on electronics.

“We were up overall compared to last year, and we did have more customers,” Walker said.

Holdridge said she hopes the trend will continue throughout the holiday season.

“Business seems to be picking up,” Holdridge said. “People are in the mood to shop.”

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